A Peterborough mum’s new charitable project is helping the homeless take a step in the right direction.
Shining a light on a new charitable initiative this month the Cold Feet Campaign is a not-for-profit organisation that helps source trainers, footwear and at some stage, clothes for the homeless.
Peterborough mum Gemma Halfhide (pictured) founded the venture with friends, Chris Leonard, Mitch and Dan who met on-line through their mutual love of adidas trainers.
The idea came about from when a mutual friend found himself homeless after losing his job and a relationship breakdown.
He was given a brand new pair of trainers by a random stranger, feeling and looking better he was compelled to change his circumstances and began applying for jobs and getting his life back on track. He’s now in full time employment and has never looked back.
It’s not all about the next designer pair of shoes or the most expensive coat, it can be as little as having clean, well cared for items that are practical and bring a smile to your face and make you feel confident.
At the beginning of the campaign they were sent some designer items that have since been raffled off with 100% of the proceeds going into the community fund to help people to pay for essential items when they move into a hostel or temporary accommodation.
If you would like to donate or simply just keep up to date with what the team are doing you can follow them on Instagram @cold_feet_campaign or on Facebook https://www.facebook.com/pages/category/Nonprofit-Organization/Cold-Feet-Campaign