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The countdown is on! Doughnut retailer Krispy Kreme is set to delight Peterborough locals when it opens its doors in the city’s Queensgate Shopping Centre at 10am on May 31 – and you dough’not want to miss it!

Peterborough foodies will be thrilled when they see the brand’s 16 varieties of sweet treats, including the city’s fan favourite Original Glaze on offer at the new outlet, which is bringing a second Krispy Kreme store to Peterborough.

The new kiosk store will provide a great opportunity for on-the-go shoppers to grab a delicious treat and hot drink or will offer consumers the chance to take a seat and enjoy a break during their busy day.

The shopping centre outlet will complement Peterborough’s current Hotlight store which has gone down a treat with doughnut fans since it opened doors in 2016, selling an average of 65,800 doughnuts per month!

The store’s opening day celebrations will see customers treated to unique and fun entertainment with spot prizes presented to lucky Krispy Kreme fans throughout the day. The very first person in line to witness the outlet’s inaugural day will be awarded a year’s supply of doughnuts to share with friends and family, whilst the first dozen visitors will receive a goody bag filled with exclusive merchandise.

Neil Williamson, UK Operations Director at Krispy Kreme, said: “We are very excited to be welcoming doughnut-lovers to our brand-new store we open our doors in Peterborough’s Queensgate Shopping Centre, a true hot-spot in the city, at 10am on Tuesday 31st May.  

“In the lead-up to the new store opening, we will be giving Peterborough locals a taste of what’s to come by handing out hundreds of FREE doughnuts. Locals should keep their eyes peeled and keep a look out for us across the city to be in with a chance of bagging some sweet treats!”

Mark Broadhead, Centre Director at Queensgate Shopping Centre, added: “We’re delighted to welcome Krispy Kreme to Queensgate Shopping Centre, which will offer our shoppers another excellent food choice. This is an exciting time for Queensgate with the recent announcement of our cinema operator and this addition sees another hugely popular brand join our excellent retail mix.”

Like them on Facebook ‘Krispy Kreme UK’, follow us on Twitter @krispykremeUK & Instagram ‘KrispyKremeUK’, for more news on the upcoming opening.

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