top of page


Grab an ‘elfie selfie’ and you could win some great prizes…

From Friday December 1, head down Westgate Arcade and keep your eyes peeled for Elfred the mischievous Christmas elf.

Hiding in one of Westgate’s retailers’ windows, the playful character could win shoppers a festive package worth over £300… Find him, take a selfie with the elfie and post it on social media with the hashtag #foundElfred to enter.

The game is part of Westgate Arcade’s festive activities to encourage shoppers to think ‘independent’ when shopping for gifts this year. Marketing Manager at Queensgate, Alice Watkinson said: “There are some gorgeous shops in Westgate Arcade and this time of the year is perfect for shoppers to get something special and unique for someone this Christmas. The Elfie Selfie competition encourages people to look in the windows and possibly win a hamper full of gifts too.”

Each day, for twelve days, Elfred will hide in a different window on Westgate Arcade, located in Queensgate Shopping Centre. Find him and take a picture for the chance to win a hamper packed with gifts, goodies and treats from Westgate’s retailers, including Art in the Heart, The Oculist, Style, Grasmere Farm, Pkai, a Queensgate Gift Card worth £100 plus much more.

For independent gifts and ideas this Christmas, Westgate Arcade offers the perfect inspiration for that something special, unique and one-offs. With over 20 independent businesses, Westgate Arcade has something for everyone from tailored jewellery and nail design to an award-winning hair salon and family butchers.

Find out more about Westgate Arcade at

The Elfie Selfie competition closes on Wednesday December 13 and the winner will be announced on Friday December 15. The winner must collect the prizes from each Westgate retailer.


bottom of page