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The Key Theatre in Peterborough has turned green to show its support for the NSPCC.

The iconic landmark was lit in the charity’s distinctive green to help raise awareness of its ‘Light For Every Childhood’ campaign which aims to shine a light on children experiencing abuse at Christmas and all year round.

This year’s campaign also coincides with ‘Get Your Sparkle On’ on December 11. The charity is encouraging people from across the nation to add some sparkle to their baking, clothing or event to fundraise for the charity.

Vivacity, this year’s panto cast and NSPCC staff joined together outside the Key to celebrate the collaboration. This Thursday and Friday, December 5 and 6, Bridge Street will also sparkle green to support the cause.

Sarah Lambley, Community Fundraising Manager for the NSPCC, said: “We’re extremely grateful that Vivacity turned The Key Theatre green to help raise awareness of the NSPCC’s ‘Light For Every Childhood’ Christmas appeal.

“This Christmas we’re adding a festive glow to iconic buildings across the UK to celebrate people in the East of England getting their sparkle on for the NSPCC – all to help bring light to every childhood.”

Nina Wright, Brand Manager for Vivacity, said: “The Key Theatre is home to our annual family pantomime, so seemed like the perfect Vivacity venue to light up in support of the ‘Light for Every Childhood’ campaign.  As a charity ourselves, working with young people across our region, we are delighted to support such a worthwhile initiative.”

Bridge Street will also sparkle green to support the cause.

Councillor Steve Allen, Peterborough City Council’s cabinet member for recreation, said: “We are proud to support such a worthwhile campaign and hope that by lighting up a prominent street in the heart of the city, we will help to raise awareness of this fantastic cause.”

To fundraise for this year’s #SparkleOn campaign visit

Adults worried about a child’s welfare can call the NSPCC’s Helpline 24/7 on 0808 800 5000.

Children and young people can call Childline on 0800 1111 or visit


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