Serpentine Green shopping centre has donated £10,000 to help hundreds of Peterborough’s school children discover the joy of reading as part of the National Literacy Trust’s Young Readers programme.

The programme’s been funded by Serpentine Green’s owner British Land, in partnership with WH Smith.

Serpentine Green’s donation will help 300 children aged between seven and nine at three Peterborough primary schools: Ravensthorpe, Parnwell and Highlees.


Children taking part will learn how to choose books at the right reading level that really interest them. Then they’ll get to select three books to take home and keep as part of the programme. WH Smith has also donated vouchers to each of the participating schools to boost their library resources.

The children will visit Serpentine Green next week to take part in fun events to learn more about books and get the chance to see behind the scenes at the shopping centre.

All three schools will get to choose their first book at sessions hosted by WH Smiths and they’ll attend a story telling session hosted by Vivacity in Hampton Library. The manager of Tesco will give them a tour of the fruit and vegetable department and talk to them about the importance of their five a day.

And they’ll get the chance to try their hand at dough tossing at a pizza making demonstration run by Subs Xpress.

Chantelle Watson, manager of Serpentine Green, told ESP – “We’re thrilled to sponsor the National Literacy Trust’s Young Readers programme as part of our commitment to helping our local community.  Our team of staff and retailers are really looking forward to welcoming the children to Serpentine Green this week.

We can’t thank Subs Xpress, Tesco and Vivacity for helping us make the events really interesting for the children.”

Sarah Cook, Project Manager at the National Literacy Trust added – “We’re delighted to be working with British Land, Serpentine Green and WH Smith to encourage children to enjoy reading. Many of the children will have never bought a book of their own before so they will be very excited to choose three new books to keep and a book for their school library. As children who become independent readers are more likely to succeed at school and later on, our programme will have a dramatic impact on the future opportunities of these children.”


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