Elfred is back! Take an elfie selfie in Westgate Arcade to win £150 to spend this Christmas!

When you’re shopping in Westgate Arcade this December, look out for Santa’s mischievous, Elfred, for the chance of winning yourself an exciting Christmas package worth a whopping £150!

Back by popular demand, if you spot Elfred in the shop window, just snap a selfie with the elfie, post it on social media with #FoundElfred and you’ll automatically be in with a chance of winning this great prize.

For 12 days, starting on Saturday December 1, Elfred will be sneaking into a different shop’s festive window display in Westgate Arcade each day. Your job is to find him! If you do and you’re crowned the winner, you will receive a  £150 Westgate Gift Card just in time for Christmas.

Centre Director at Queensgate Shopping Centre, Mark Broadhead, said: “We are very lucky to have such beautiful shops in Westgate Arcade. It’s an important time of year for both retailers and shoppers, and a fun competition like this will lend both a helping hand! It’s the perfect place to find something special for your loved ones this year – so get looking in those windows, and you’ll hopefully spot Elfred while you’re at it!”

With Westgate Arcade’s gift offering ranging from novelty edible gifts and costume jewellery to designer clothing, fine jewellery and watches, there’s a unique gift to be found for even the hardest person to buy for. Plus, with a butcher, barbers, brow bar, hair salon, nail bar, optician and tailor there too, you can even run your errands while you shop!

Find out more about Westgate Arcade at

Elfred’s elfie selfie competition closes on Thursday December 13 and the winner will be announced on Monday December 17.


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