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SHOPPERS SET TO SPEND HOURS PREPARING FOR HALLOWEEN

Peterborough will be pulling out all the stops for Halloween this year as shoppers are set to spend more than 557,000 hours preparing for their spooky celebrations*.

In a survey of 2,000 people by British Land, owners of Serpentine Green, Peterborough residents said they’re planning to devote more than half a working day (four hours) on average to their ghoulish preparations, which will include choosing fancy dress, creating Halloween themed goodies and designing spooky decorations.

For many Peterborough residents, a large amount of this time is likely to be spent turning their homes into a Halloween extravaganza, as almost one in five say they’re more likely to host a house party for Halloween than any other occasion throughout the year, including birthdays.

But whether Peterborough locals are hosting or attending a party, it appears traditional Halloween activities remain popular favourites. Pumpkin carving (31%) and apple bobbing (6%) both feature on the list of the top ways that residents will celebrate Halloween this year, along with creating spooky decorations (10%) and making Halloween-inspired food and drink (8%).

David Wait, centre manager at Serpentine Green said: “Halloween has surged in popularity over the past few years with shoppers going all out to plan the perfect party or costume.

“Our research is evidence that people are investing a lot of time and effort into making sure their Halloween is a success and they feel a certain amount of pressure to make their celebrations spectacular. We’re expecting a busy period between now and the 31st as shoppers look for all of the weird and wonderful Halloween treats and essentials that our retailers have to offer.”

(The survey was commissioned with 2,000 UK consumers by OnePoll on behalf of British Land. *Figure worked out by multiplying average hours spent on preparation and total adult population of Peterborough).

Legend

Written by ESP Magazine

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