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QUEENSGATE’S BOOTS LAUNCHES SHOW-STOPPING EMPORIUM

A fabulous new Emporium for beauty fans and gift givers has launched in the city!

Boots in Queensgate Shopping Centre has just launched its brand new concept Emporium, which is the largest of its kind across Boots’ UK stores.

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The launch event was attended by 200 VIP guests inclduing ESP’s very own health and beauty reporter Rachael Clarke, in an exclusive afterhours reveal that started at 8pm. Greeted by a champagne reception, the stunning and glamourous Emporium was revealed to guests, which included senior representatives from Boots’ Head Office and the media.

Jana Cecotkova, the Beauty Manager of Boots said – “Our Emporium is all about experimenting with the latest trends and hottest beauty brands. Explore expert ‘how-tos’ to master the looks you love and discover the must have beauty buys of the moment. Immerse yourself in personalised beauty from creating your very own make up look to our instore engraving service so you can truly own your style.”

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Part of the Emporium’s biggest pull is its personalisation service, which allows customers who buy products in Boots the opportunity to have it engraved for a small fee. From perfume bottles to mascaras, customers can add a message or their name to make it super special. Labels for beauty products can be made personal with any image and wording plus ribbon for gift boxes can carry any text.

Jana adds: “Imagine you buy the latest Righteous Butter from Soap and Glory, and you give this as a gift to a friend with their face and name on it, imagine their reaction. This is what our Emporium can do.”

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The Emporium is located on the first floor of Queensgate’s Boots store and experts will be on hand to answer questions.

This summer, Boots added NYX Cosmetics to its collection of popular beauty and makeup brands, which include: Benefit, Bare Minerals, No7, Chanel, Smashbox, Clarins, Dior, Makeup Obsession and more.

Legend

Written by ESP Magazine

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