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A city council worker and local business woman is set to battle it out on this year’s series of  The Apprentice – Nurun Ahmed goes head to head with Sir Alan Sugar!

When the new series airs on BBC One next week Nurun will be among the line up of hopeful new candidates bravely trying to impress in the boardroom.


As well as working full time at Peterborough City Council in marketing the 37 year-old local mum of two is also a fashion retailer on the City Market with her stall Scarfs Inc.

The Apprentice returns on Tuesday October 14 at 9pm on BBC One and BBC One HD for a tenth series, as Lord Sugar and his advisors, Nick Hewer and Karren Brady, put Nurun and a new group of candidates through the toughest business test going – with a twist right from the start. Upping the ante this year, Lord Sugar will be testing the business know-how of not 16 but 20 potential business partners in the battle for his investment.

There’ll be  a double dose of boardroom drama in the first week as the second episode airs on Wednesday October 15, with the series then continuing on Wednesdays at 9pm on BBC One.


Over 12 weeks, the 20 candidates must compete to stay out of the firing line in a bid to win the £250,000 investment from Lord Sugar by proving their skills in sales, creativity, leadership, strategy and business insight in a series of testing tasks. They all think they have what it takes, but only one candidate can win the final battle for boardroom supremacy.

This year’s budding business partners come from a diverse range of careers and backgrounds; from law and social care to marketing and management, and from fitness and fashion to accountancy and technology.

Lord Sugar is once again joined by his trusted advisors Nick and Karren, who are on hand to observe the candidates throughout each task and report back on the successes and failures that they have seen.


Lord Sugar kicks off the series by splitting the candidates into two teams – girls vs boys. He challenges them to sell products which have all appeared in the first task of the last nine series including sausages, flowers, coffee and fruit. They are also given cash with which to add value to the products and can choose whether to sell the items directly to the public or in bulk to trade. With the aim of making as much money as possible, they must strategize carefully and plan their selling time wisely. But will the candidates prove they can better the last nine years of selling in this supersized sales task?

The ever-popular companion show The Apprentice: You’re Fired! will also return to air on BBC Two immediately after the main programme. Host Dara O Briain will reflect on the fired candidate’s time on the series, delving into their best moments and toughest times, as they are quizzed by a panel of business experts and celebrity fans.

The official Apprentice website will host candidate biographies and audition tapes, as well as information about the series and preview clips of upcoming episodes. You can also catch up with all The Apprentice action on the official Apprentice Twitter (@bbcapprentice and #theapprentice) and Facebook channels.

So will Nurun be hired… or fired? We can’t wait to see her in action and ESP will keep you posted – read a full interview with Nurun about her experiences in ESP next month!


Nurun Ahmed The Apprentice:    BBC/Boundless/Jim Marks Photography

Apprentice Group Photo:   BBC/Company Pictures/Stuart Wood

Nurun Ahmed: Emma Bothamley for ESP Magazine


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